Skip to main content

Emphasize Value before Price

Features to help you put the value first

Written by Carmela Fermin

Value-based selling is all about putting the value before the price when offering your products and services. 

With an optional enhancement, you can help make your OnCall Air proposals  "Value First" by removing the subtotal at the top of the Proposal:

Turning this feature off will remove the System Subtotal section from the top of the proposal, so your customer is more likely to read the value in the equipment, accessories, services, and recommendations you are making:

Here is an example of a proposal without the subtotal -- and with a couple of other suggested techniques to enhance the introduction to your proposal:

Here are some common questions about this feature:
​
​So how do you turn this feature on or off ?

Go to Office > Settings > Consultation Settings. You will find the option to toggle this feature on or off. Show or Hide Individual System Pricing on Proposal

What about older proposals? Will they change too?

When you turn on this feature, it will not change the display of proposals that are already presented or accepted. If you want to remove the display on a Presented Proposal, you'll need to put it back in draft mode and re-present it.

What about the Comparison View?

You may be wondering how to do the same in the Comparison View? This feature above will not suppress the Total Investment from the comparison. However, we recommend using Financing so that the presentation is made with a monthly amount, rather than a total dollar amount (or use Text-Only financing to communicate potential financing options).

Did this answer your question?